Faith that runs deep.
Jeremiah 17:8
The "Rooted" tee features a single hand-drawn tree whose roots form the subtle shape of a cross. It's faith hidden in plain sight — visible to those who look closely, personal to those who wear it.
Nothing on this shirt is accidental. Each element serves both an aesthetic and a spiritual purpose.
Every material was chosen for a reason. Here's the full bill of materials for one "Rooted" t-shirt.
| Material | Specification | Purpose |
|---|---|---|
| Blank T-Shirt Core | 100% combed ring-spun cotton, 240 GSM heavyweight, pigment-dyed | Thick, soft, vintage feel. Holds shape after washing. Pigment dye gives each shirt a unique lived-in look. |
| Screen Print Ink Design | Water-based discharge ink, cream/off-white | Bonds with the fabric instead of sitting on top. Softer hand-feel than plastisol. Better for the vintage aesthetic. |
| Screen | 230 mesh count aluminum frame | High mesh count captures the fine detail in the branches and root work. One-time cost amortized across the run. |
| Neck Label Branding | Woven damask label, tagless heat transfer option | Custom "Vesper Threads" branding. Tagless option for maximum comfort — no scratchy tag. |
| Hang Tag | Recycled kraft cardstock, 350 GSM, cotton twine | Carries the verse (Jeremiah 17:8) and brand story. Kraft material aligns with earth-tone aesthetic. |
| Packaging | Recycled kraft mailer or compostable poly bag | Eco-friendly packaging that reinforces brand values. Protects product during shipping. |
| Thread | Tonal cotton thread, matched to garment color | Clean, professional finish with no visible contrast stitching. |
A transparent breakdown of per-unit production costs at a 100-unit first run, plus your margin at a $34 retail price.
Based on a 100-unit first run. Costs drop significantly at higher volumes.
Setup costs are one-time. They don't repeat on reorders.
Total investment: ~$1,400 production + $150 setup = $1,550. Total revenue at sellout: $3,400. Margin: 63%.
Ordering more units drops your per-unit cost significantly, because setup costs are amortized and printers offer volume discounts.
| Order Size | Cost / Unit | Total Investment | Profit / Unit @ $34 | Margin |
|---|---|---|---|---|
| 50 units | $14.00 | $850 | $20.00 | 59% |
| 100 units Recommended | $12.50 | $1,400 | $21.50 | 63% |
| 250 units | $10.00 | $2,650 | $24.00 | 71% |
| 500 units | $8.50 | $4,400 | $25.50 | 75% |
Estimates based on 2026 U.S. screen printing averages. Actual costs vary by supplier and location. Does not include shipping to customers, platform fees, or taxes.
Of all the designs in the Vesper Collection, "Rooted" is the strongest lead product for three reasons:
It's universally wearable. The tree design appeals to anyone — it reads as nature art to some, faith statement to others. It doesn't alienate. It invites.
It's production-efficient. Single-color screen print on one side keeps costs low and quality high. No complex registration, no multi-pass printing. Clean and repeatable.
It tells a layered story. Surface level: beautiful tree. Second look: the roots are a cross. Third look: there's a verse reference. Each layer rewards attention — exactly the kind of depth that builds word-of-mouth.